We're Ready for October -- Resilience Month in Walla Walla, WA
[Ed. note: This blog is cross-posted from the Walla Walla Valley, WA, group, about how the Children's Resilience Initiative wanted to reach a new audience for their work. This new 15-second video ad they created will be shown before every movie in the local 12-theater complex, for a total of 1,642 times during October. It plays with other ads, such as those from the local hospital.] Effectively communicating a message in 15 seconds can take hours to formulate. After spending weeks, months...