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Why I Quit Ordering From Uber-for-Food Start-Ups [TheAtlantic.com]

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I work some days from a small office in San Francisco, and every day, I gotta eat. For a stretch of several weeks this year, I obtained my lunch from an iPhone app called Sprig.

It’s a beautiful piece of software. A trompe l’oeil table offers a compact slate of choices for lunch and dinner, all photographed beautifully from above. On the day I’m writing this, I can get a Caesar salad ($11), blackened chicken with broccoli ($11), a lamb-kofta wrap ($11), a tequila-lime shrimp salad ($13), or a kimchi veggie bowl ($10). Everything is organic, with sources all specified. The chicken comes from Petaluma.

 

[For more of this story, written by Robin Sloan, go to http://www.theatlantic.com/tec...ent-heard-of/414540/]

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