What if the best way to change minds isn't to tell people why they're wrong, but to tell them why they're right? Scientists tried this recently and discovered that agreeing with people can be a surprisingly powerful way to shake up strongly held beliefs.
Researchers found that showing people extreme versions of ideas that confirmed - not contradicted - their opinions on a deeply divisive issue actually caused them to reconsider their stance and become more receptive to other points of view. The scientists attribute this to the fact that the new information caused people to see their views as irrational or absurd, according to a study published this week in the Proceedings of the National Academy of Sciences.
"We truly believe that in most intractable conflicts, the real problems are not the real issues," said Eran Halperin, a psychologist at the Interdisciplinary Center Herzliya in Israel and an author of the study. In reality, he said, both sides know what needs to be done; however, there are many "psychological barriers that prevent societies from identifying opportunities for peace."
medicalxpress.com/news/2014-07-attitudes-dont-extremely.html
Abstract in Proceedings of the National Academy of Sciences: Paradoxical thinking as a new avenue of intervention to promote peace
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