In the winter, Siphiwe Baleka gets some strange looks as he bikes to work over the icy, snow-laden streets of Springfield, Missouri. He fishtails around corners and does his best to avoid cars—twice he’s been hit, and both times he’s walked away. At the headquarters of Prime Inc., a long-haul trucking operation with thousands of big rigs across the country, Baleka is an oddity rolling into work on his human-powered machine.
“People always say I’m a little crazy,” he told me, laughing.
When he arrives at work each morning, he sits down at his computer to analyze the data that’s come to him via Prime’s truckers. But the numbers that blip across his screen have nothing to do with shipping inventory, engine repairs, or oil prices—Baleka’s data points deal with nutritional intake, sleep cycles, heart rate, and physical-activity rates.
[For more of this story, written by Mackenzie Lobby Havey, go to http://www.theatlantic.com/hea...ing-industry/387754/]
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