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The 70-30 Campaign


Childhood experiences, both positive and negative, have a tremendous impact on both a person's lifelong health & well being and future opportunities. Traumatic and negative events in ones childhood, known as Adverse Childhood Experiences (ACEs), have previously been described as, "the single greatest unaddressed public health threat facing our nation today" (Dr. Robert Block). ACEs include abuse (emotional, physical, sexual); neglect (emotional and physical) and household challenges, such as domestic violence, mental illness and substance misuse. 67% of the population has at least one ACE; one-eighth of the population has more than 4. 

Adverse Childhood Experiences (ACEs)

The 70-30 Campaign aims to reduce child abuse and neglect by 70% by the year 2030 by increasing local and national demand for primary prevention (preventing child maltreatment from ever occurring) through the efforts of their Ambassador network. The Campaign recently published the [attached] infographics to demonstrate 1. the impact of ACEs and 2. an effective, comprehensive and holistic approach to preventing ACEs. Infographics are accessible and downloadable directly through their website You can follow them on Twitter @7030Campaign for more information.

ACE-informed approach


Images (2)
  • Adverse Childhood Experiences (ACEs)
  • ACE-informed approach

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