By Saijel Kishan, Bloomberg Green, January 26, 2021
The indifference of middle-aged, White car salesmen gave Kristal Hansley her start in green energy. She had just finished a stint on Capitol Hill in the summer of 2017, when she started working at a Chevy dealership outside of Baltimore. She was the only Black woman on the showroom floor. Her coworkers, mostly White men, were more interested in selling Corvettes and Silverados than the electric vehicles on show. So Hansley carved out a niche selling Bolts and Volts, making a dozen sales of the electric models every month.
“It was a key moment,” Hansley says. “I got a front row seat of who gets to benefit from green rebates and other incentives. Mainly wealthier people.”
Last year the 32-year-old started WeSolar, a company that focuses on community solar, a nascent but fast-growing part of the industry. Virtual solar, as it’s sometimes called, falls between private rooftop installations and utility-size solar projects. The projects bring power to households and businesses from small, offsite solar farms, instead of rooftop panels. Customers buy stakes in them, and get a credit on their monthly utility bills based on their usage.
Comments (0)