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Psychological Biases Play A Part In Vaccination Decisions [NPR.org]

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With the recent outbreak of measles originating from Disneyland, there's been no shortage of speculation, accusation and recrimination concerning why some people won't vaccinate their children. There's also been some — but only some — more historically and psychologically informed discussion.

Some people's motivation for skipping vaccines likely comes from persistent misinformation and, in particular, the unfounded belief that there's a link between vaccines and autism. And, as Adam Frank pointed out in a post last week, vaccinations also play into a larger cultural conversation about science and its place in society.

What's received less attention is how vaccination plays into subtle psychological biases that can contribute to parents' unwillingness to "intervene" on their kids. The particular bias I have in mind is sometimes called "omission bias," and it has to do with the difference between bringing about some outcome by acting versus by failing to act. For example, lying about whether one is married (an action) seems worse than failing to correct an invalid assumption (an omission), even if the outcome — in terms of what the other person believes about one's marital status — is the same in each case.

 

[For more of this story, written by Tania Lombrozo, go to http://www.npr.org/blogs/13.7/...accination-decisions]

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