Nonprofit groups specializing in children’s learning and attention issues will on Thursday introduce a new website and a public service advertising campaign that was created with the Advertising Council.
The website, Understood.org, is intended to help parents better understand these issues and provide advice on dealing with them.
According to the 2014 State of Learning Disabilities Report from the National Center for Learning Disabilities, one in five people in the United States age 3 to 20 has problems with reading, math, writing, focus and attention.
“They’re trying as hard as they can, but it’s the way their brains are wired,” said Shelly London, president of the Poses Family Foundation, based in New York, one of the 15 groups behind the initiative.
The groups first worked together in 2012 and later conducted research with over 2,200 parents about their and their children’s needs; this information was used to create the new website and advertising. The groups realized that “parents need help and they’re not getting the help they need. If we put our efforts together, we can help in a way we cannot do on our own,” Ms. London said.
[For more of this story, written by Jane L. Levere, go to http://www.nytimes.com/2014/10...ion-issues.html?_r=1]
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