Forging a path from solutions journalism to reader revenue [thewholestory.solutionsjournalism.org]

Rafael Maravilla(PACEs Connection Staff) 6/24/214:00 AM

By Ned Berke, The Whole Story, June 7, 2021

Solutions Journalism Network’s previous research shows that stories that focus on responses to problems can increase readers’ intention to become civically engaged and impact the public discourse.

While that alone may inspire newsrooms to adopt a solutions journalism approach, a new study of a year’s worth of audience data from a dozen publishers shows that in addition to providing a democracy dividend, this type of reporting offers a high likelihood of increased reader revenue.

The Reuters Institute and the University of Oxford’s Digital News Report 2020 found that a majority of people who pay for news in the U.S. do so because they want to “help fund good journalism” and see high-quality, distinctive journalism as something worth paying for.

[Please click here to read more.]

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