Gotham Greens’ boxed lettuces have been popping up on the shelves of high-end grocers in New York and the Upper Midwest since 2009, and with names like “Windy City Crunch,” “Queens Crisp,” and “Blooming Brooklyn Iceberg,” it’s clear the company is selling a story as much as it is selling salad.
Grown in hydroponic greenhouses on the rooftops of buildings in New York and Chicago, the greens are shipped to nearby stores and restaurants within hours of being harvested. That means a fresher product, less spoilage, and lower transportation emissions than a similar rural operation might have—plus, for the customer, the warm feeling of participating in a local food web.
“As a company, we want to connect urban residents to their food, with produce grown a few short miles from where you are,” said Viraj Puri, Gotham Greens’ co-founder and CEO.
[For more on this story by AMY CRAWFORD, go to https://www.citylab.com/enviro...rban-farming/552770/]
Comments (0)