Anti-Smoking Campaign Successful and Cost-Effective, CDC Says [Consumer.Healthday.com]

Samantha Sangenito 12/11/1412:00 PM

A national anti-smoking campaign featuring tips from former smokers was highly successful and cost-effective, a new study reports.

The 2012 Tips From Former Smokers campaign spent $480 per smoker who quit and $393 per year of life saved, the U.S. Centers for Disease Control and Prevention (CDC) found.

"Our mission is to protect the public health, and the 2012 Tips ads did this by motivating 1.6 million smokers to make a quit attempt," study co-author Dr. Tim McAfee, director of the CDC's Office on Smoking and Health, said in an agency news release. "In addition, our responsibility is to spend public dollars as wisely and efficiently as possible."

A widely accepted limit for the cost-effectiveness of a public health program is $50,000 per year of life saved, according to the agency.

[For more of this story go to http://consumer.healthday.com/...tch-1505-694427.html]

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