No minute hand, no ticking second hand to sound the constant passing of time, and no declarative logo to mark the wearer. Just a single hand on a 24-hour dial points to the time on the modern, minimalist, Swiss-made Slow watch.
Making just one full rotation every 24 hours, the solitary hand moving at half the speed of a regular analog timepiece is intended to serve as a reminder to the wearer to slow down. With 12 noon in the standard position, and the midnight hour directly south on the round watch face, each tick mark between the hours indicates a quarter hour.
Creating Slow was a way for Corvin Lask and Christopher Noerskau, the company’s founders, to take control of their own time. Before introducing the watch, Mr. Lask worked in digital marketing and Mr. Noerskau in brand management and licensing for Puma. With successful but fast-paced corporate careers, Mr. Lask said they had to re-evaluate how they spent their time. “We asked ourselves how we wanted to live and share our lives,” he said. “It became more about collecting moments and not necessarily money.”
[For more of this story, written by Jake Cigainero, go to http://www.nytimes.com/2015/02...low-things-down.html]
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