By Poppy Noor, The Guardian, March 10, 2021
Last summer, as people began marching for racial justice across the world, companies were having their own internal racial reckonings. Brands began lining up to prove their anti-racist credentials. Employees, emboldened by the moment, began airing their companies’ dirty laundry in public. Commitments to diversity were made; tweets were sent; pledges to do better abounded; goals and targets were set.
And the numbers did soar. Enrollment for Yale University’s diversity training program increased threefold by September 2020. And while the early months of the pandemic saw job postings relating to diversity and equality (such as diversity officers and recruiters) plunge by 60%, the effect was almost completely reversed one month into the protests.
Today, the Diversity Equity Inclusion (DEI) business sector is booming, raking in $8bn a year – but has it translated into results?
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