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Sonoma County PACEs Connection (CA)

Changing Minds: New PSA's for Communities Seeking to Address Childhood Trauma

A new national campaign launched last week hopes to raise awareness around childhood trauma, starting with a series of videos that highlight the important roles that adults can play in helping children succeed after experiencing violence. Changing Minds is a partnership between the United States Department of Justice (DOJ), San Francisco-based nonprofit Futures Without Violence, the Ad Council and the advertising agency Wunderman.

Read the full article here:  Changing Minds Launches Child Trauma PSAs | The Chronicle of Social Change | November 3, 2016

Organized under the auspices of the DOJ’s Defending Childhood initiative, the campaign is designed to draw attention to issues faced by children who have witnessed or have been victimized by violence and provide adults who interact with them— such as teachers, coaches, school nurses, guidance counselors and others — with tools and tips about how they can help children recover from these traumatic experiences.

In 2010, the Defending Childhood initiative was started by then-Attorney General Eric Holder at the Department of Justice with the goal of addressing the issue of childhood exposure to violence and its impacts on health, safety and education. Recent research on children’s brain development has focused on the impact of witnessing violence, including domestic violence, fighting or other early adverse experiences.

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