The ACEs Messaging Group, a subcommittee of the Community Education Workgroup, met on Tuesday, June 14th at Friends Center in Philadelphia. The group began with an overview of some of the work to date, including an update of the survey that was administered prior to May’s meeting. There were four new respondents who responded very similarly to other group members. The group moved forward to discuss their agreed upon target audiences, including older adults, youth, and parents of young children and provided some background to members who had been absent from the previous meeting.
The group then went on to present their 30-second pitches on ACEs, trauma, and resilience. The goal of this activity was to pull out any major themes that arose in order to have a more concrete direction for designing messages that catch on. Following each 30-second pitch, members stated emotion the pitch evoked and discussed what they would share about each message. Once they were complete, the group discussed major themes and agreed that message content should include something about an intergenerational approach and the universality of ACEs and trauma; the message should evoke a hopeful and/or visceral response; and should be done in the style of storytelling or include a visual component.
Comments (1)