HERE is something you can use census data for: 

A critical aspect of a Culture of Health is health equity, which in essence means we all have the basics to be as healthy as possible. Yet at present, for too many, prospects for good health are limited by where we live, how much money we make, or discrimination we face.

To achieve health equity, we need to address these barriers and shift values so seeking to be healthy is a part of everything we do.

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